Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Condition:Well Read Its owner is Aramon Lunel
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Condition:Well Read Its owner is Aramon LunelBlue Ocean Strategy presents a framework for creating uncontested market space and making the competition irrelevant. Based on analysis across industries, Kim and Mauborgne describe value innovationthe pursuit of differentiation and low cost to open new markets. The book outlines a systematic approach with principles and tools for organizations to craft their own blue oceans and achieve sustainable growth. Published by Harvard Business Review Press.
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